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How we make money
The short version: at the moment, we do not, and when we do it will not change what the tables say.
Not a broker
This site takes no applications, captures no enquiries and passes your details to nobody. It earns no commission on any loan. That is a deliberate line: a comparison paid by the lenders it compares has a reason to flatter them, and we would rather you could trust the order of the table.
If that changes
If we ever add funded links (for example a clearly-labelled “apply” link that pays us) it will be disclosed on the page it appears on, it will never change the ranking, which is on the published facts, and the sourced figures will stay exactly as the lender states them. You will always be told.
Who publishes it
Domain Farm Ltd, company number 13544286. An independent publisher, not owned by a lender or a broker.